Integrating with your existing source-of-truth marketing data forms the basis of being able to make accurate decisions about whether you are on or off track to hitting your goal.

We offer two main ways to integrate your data:

  • syncing your funnel data

  • syncing your campaign data

Integrating your campaign data

Connecting your campaign data means keep track daily of how your campaigns are performing across the whole spectrum of your marketing.

Integrating your funnel data

Connecting your funnel data to existing integrations means that you will never have to worry about updating your progress in TrueNorth, that will all be synced for you. We collect the data daily, and roll it up into monthly milestones so it's easy to view whether you are on or off track.

Here's an example from our demo data:

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