In order for TrueNorth to calculate the ROI of your campaigns, we need to know what each funnel stage is worth.

When you first set up your funnel you will notice that we automatically assign the bottom of the funnel as revenue.

However, because a monetary value can take on many different names (e.g. "MRR" in the example below), TrueNorth won't know that a funnel stage relates to revenue unless you designate it as such.

If you are editing your funnel and wish to assign another step as revenue, you can do so by hovering over the name and you'll see a $ sign appear. Click that to select this as your revenue step.

⚠️ Don't forget to click "Save Funnel" to save your changes.

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