Summary
In order for TrueNorth to track campaign results for an integrated campaign, we will ask you to map your results to the relevant funnel step.
For example, if you have a goal set up in GA to track "Visits Signup Page", and you know this relates to your funnel step "Leads", then you can select this in the screen below. (This is accessible when you bulk import campaigns or edit the mapping of a single campaign).
Once mapped, results are synced every 24hrs.
What if I don’t have a metric to map to every funnel metric for a campaign?
The minimum mapping you will need to do for each campaign is just one metric. This is to ensure that we can register at least one result for a campaign. The metric doesn’t have to be the same across all your campaigns. We use the funnel to standardise the reporting across different metrics, and different campaign sources.
Please Note:
The mapping is flexible, and the integrations can be easily edited after the initial set up is complete.
Integration Specifics
GA (Universal Analytics)
When you select what you’d like to import as a campaign, we will also fetch the following metrics:
Users
Transaction Revenue (we pull this across as standard, don’t worry if this isn’t how you track your revenue)
Goals (standard and customised user interaction tracking from your account)
GA 4 [Beta]
When you select what you’d like to import as a campaign, we will also fetch the following metrics:
Users
New Users
Total Revenue (we pull this across as standard, don’t worry if this isn’t how you track your revenue)
Conversions (flagged app/web events to track user interaction that we detect in your account)
Campaign results are standardised across all your marketing activity by relating them to your funnel. This means you will need to map them according to your business needs.
For example:
Visitors == Users
Demos == Conversions
When you select what you’d like to import, we will also a list of campaign metrics from your account:
Clicks (all)
Conversions
Spend
Full View Impressions
Full View Reach
Clicks
Inline Post Engagement
Instant Experience Clicks To Open
Instant Experience Clicks To Start
Instant Experience Outbound Clicks
Impressions
Reach
Social Spend
For example:
Clicks in Facebook Ads = Visits in TrueNorth
Campaign results are standardised across all your marketing activity by relating them to your funnel. This means you will need to map them according to your business needs.
Hubspot
When you select what you’d like to import as a campaign, we will also fetch all your available Pipeline or Lifecycle Stages from your account.
Where you would normally track a user from (for example) Subscriber, to Lead, to MQL, to SQL in Hubspot - you can translate that to your funnel steps in TrueNorth.
For example:
Appointment Scheduled (Sales Pipeline) in Hubspot = Leads in TrueNorth
Campaign results are standardised across all your marketing activity by relating them to your funnel. This means you will need to map them according to your business needs.
When you select what you’d like to import, we will also a list of campaign metrics from your account:
Impressions
Likes
Clicks
Shares
External Website Conversions
Landing Page Clicks
Cost in Local Currency
For example:
Landing Page Clicks in LinkedIn Ads = Visits in TrueNorth
Campaign results are standardised across all your marketing activity by relating them to your funnel. This means you will need to map them according to your business needs.